Logo Design
Introduction
This project is to create a logo for an organization along with design system.
In this project, I have mainly focused on the designing of the Logo.
Process
Brief
Create a design system for the coffee shop, "Coffee code".
Empathize
Target Audience : working professionals, 25-40, Technojunkies.
Brand value, mission, objective : connecting professionals over a coffee.
Product Range : different brews of world coffee, coffee supplements,
Specialty: community culture
About the company history: its startup
Define
To create a design system for the techno-themed community coffee shop, "Coffee Code"
Ideate
Mind mapping
Prototype
Low fidelity - Sketched in three different combinations
Group of People + Coffee Bean + Innovation/idea Symbol
Wireless Network + Unity/People + Mug
Laptop + Group of people + Coffee Cup
Selected sketch
I choose this combination because when compared to other sketches, I found this sketch was simple, easy to remember.
Wireless Network + Unity/People + Coffee Mug
High fidelity - Designed different logos along with the word "Coffee Code"
Selected: Wireless Network + Unity/People + Coffee Mug
Logo Type: Combination
Mockups
Conclusion
In this project learned to design a logo in an organized way and concentrated on the detailing of each design element which is used in the logo.
