In 2019 I participated in a logo design contest for Bodri vineyard. I incorporated a whole story in it from wine fields to friends and the not so famous Hungarian dog breed, the puli. (Bodri is the most common name for a puli but it's also a family name). It was inspired by middle age initials as well as Keith Haring!
It was fun to create a brand that represents wines in different price ranges but feels like a family when presented together.
The brand has a couple of white and rosé wines named after women, so I played around with long hair and hills. She's called Sári. These are quite affordable wines, you'd usually find them in supermarkets.
This family would represent the "upper-middle class" in the brand. Still affordable, but a bit more pricy than your usual choice.
And last but not least, the top category. I included the entrance of the main cellar in the illustration. I also used a custom label shape and gold print to make this label a bit more luxurious.
