The concept of this campaign is to target energetic individuals that love hiking. During the fall season or "peak season" at Blowing rock,NC the wind was extremely cold. Hikers normally wear wind breakers and hiking gear. One of the most popular brands I saw was north face. The process that was taken was hiking at the waterfalls at blowing rock and visiting the actual site to understand nature. Once I took the images I chose the 1st images used in my color theory. Next, I decided to change them to the final images used in the postcards. I decided to use Duotone on photoshop to create a campaign mimicking the colors seen in nature. The Pantone color I chose for the font also works with the original concept of exploring color theory. Each displays a different part of color theory: analoguous, Monochromatic, & spilt complementary color. Over all this design is supposed to resonate with adventurous customers that want to prepare for exploring trails the want to hike.