Rachael Noble's profile

Redux Logo Design

A series of three kitchenware icons were created through a rigorous design process that included observational research, ideation, iteration, and refinement. A bottle opener, spatula, and pepper cracker were chosen to be part of the series. Careful inspection and selection of these item’s key features was first implemented before the initial icon build. Once these item’s prominent aspects were carefully identified, the icon was built through the exploration of four organic and geometric forms. Negative and positive space within the geometric shapes helped accent the icon’s overall character. A color palette of Pantone 532 C, Pantone 4718 C, and Pantone 1205 C, which closely correlates to food, was implemented into the design of the icons. This final set of icons can be demonstrated in a store’s way-finder and navigation system.
Redux Logo Design
Published:

Redux Logo Design

Published: