Goals for website refresh were:
Provide more information on the functional benefits of our snacks to consumers
Tell a better B Corp Certification story / Educate on what it means to be a certified B Corporation
SEO optimization: search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. We will do this by increasing the number of times we use key words like “healthy snacks” or “gluten free”.
Increase users time on our page by providing links to other sections on all of our pages.
Encourage shopping by placing shop buttons and products more frequently throughout site.
Strengthen brand appearance to align with branding on social, emails, and Amazon or other ecomm platforms.
Support the message of “snacks for wherever life takes you” with messaging and visuals
