The Funcesp rebranding, a private pension entity, in which the biggest challenge was to convey the new and main purpose of the brand: "well-being to well-living".
Presenting a modern language in its new name, Vivest, and in its new visual identity, we look to translate along the bond that brings people together and the purpose of the company.
Vivest brings foward the experience of caring for people and the possibility of doing more by doing it together.
Presenting a modern language in its new name, Vivest, and in its new visual identity, we look to translate along the bond that brings people together and the purpose of the company.
Vivest brings foward the experience of caring for people and the possibility of doing more by doing it together.
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Rebranding da entidade de previdência privada Funcesp cujo grande desafio era transmitir o novo e principal propósito da marca: "Bem-estar para bem-viver".
Ao apresentarmos uma linguagem moderna em seu novo nome, Vivest, e em sua nova identidade visual, buscamos traduzi-la como o elo que aproxima as pessoas e abraça todos os grandes propósitos da empresa.
A Vivest une a experiência em cuidar das pessoas com a possibilidade de fazer mais ao fazer junto.
Designers: Manoela Silva.
Creative Manager: Gil Bottari.
Creative Director: Sergio Cury.
Project by Interbrand São Paulo
