![art direction Brand System google identity ILLUSTRATION logo san francisco visual identity humanistic mindfulness](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21f585107624219.5fab4ca05f8c2.jpg)
Originally developed at Google, SIYLI programs teach practical mindfulness, emotional intelligence, and leadership tools to help people unlock their full potential at work and in life. We revealed their own brand’s potential through a visual system full of friendly, humanistic illustrations and iconography.
![art direction Brand System google identity ILLUSTRATION logo san francisco visual identity humanistic mindfulness](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e7ea5e107624219.5fb59b4d9e792.gif)
![art direction Brand System google identity ILLUSTRATION logo san francisco visual identity humanistic mindfulness](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3528de107624219.5fab4ca0602b1.jpg)
![art direction Brand System google identity ILLUSTRATION logo san francisco visual identity humanistic mindfulness](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8bc864107624219.5fab4ca060b49.jpg)
![art direction Brand System google identity ILLUSTRATION logo san francisco visual identity humanistic mindfulness](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bee235107624219.5fb59b4d9e0de.gif)
![art direction Brand System google identity ILLUSTRATION logo san francisco visual identity humanistic mindfulness](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b7e794107624219.5fb59b4d9ed23.gif)