direct advertising
Encouraging UEFA Champions League Football fans to not leave next year, 2021, to the unexpected. Created around the the idea Time you upped your game aimed to inspiring them to plan their next trip to go support their club, their boys on the field and not from their television and sofa. Photomontage was used across three advertising platforms; a poster, an Instagram sponsored post and a direct email. The chance to up their membership tier, increasing their benefits which extend further than just Emirates Airline. The benefits are inclusive of a variety of car rentals, experiences and accommodation in association with the airline. The use of the #takeyourseat created a platform on which fans could share their travels plans or find some inspiration.
print poster //
The concept for the print poster incorporated a play between real life and screen, encouraging views to up their game and go watch their club in real life and not on their TV's and sofas. Representing this with the ball which looks as if it coming through the page with has formed the net in a honeycomb structure. This element added an enticing and captivating dynamic energy to the poster. This poster is to be advertised at grocery stores as these are the places that are receiving the most foot traffic during the lockdown period.
