ISTD - gain
In order to change the way we think about numbers one has to fire the audiences imagination and challenge them to see the world with fresh eyes. For my solution I researched different elements and factors when it comes to how numbers are used and represented in our daily lives. That’s when I came across calorie counting. I was fascinated by the significance of numbers when it comes to diet culture and how the numbers ultimately take control, which can lead to unhealthy and damaging side effects.
Creating an informative and typographic project based on the significance of numbers when it comes to eating disorders. Aiming to educate the public by giving an artistic representation. The three most common eating disorders will be portrayed on pill box packaging with each of them containing a giant capsule pill that holds a foldable poster of shocking facts and findings on each of these disorders.
Diet culture is a belief system that focuses on and values weight, shape, and size over the individuals well-being. Leading to life threatening eating disorders. I wanted to create an engaging experience for my target audience, handing them the tough pills to swallow when it comes to eating disorders. Looking at how these numbers and the obsessive behaviour towards weight intertwine with our lives. With a more provocative and tongue and cheek approach it will have a bigger impact on the target audience. Ultimately helping them gain insight and taking back control over their physical and mental health.
When looking at a logo it is important to have a unique element in it. And that is exactly the case with this font. Temeraire consists out of 5 different font styles and weights to choose from. Where the “g” from Display Black had the most interesting curves and dynamic. The word gain can be interpreted into many different ways when it comes to this strategy. It means to obtain or secure something wanted or desirable. Gain knowledge. Gain in- sight. Gain control. Gain health. And gain your body. The logo also appeals to a more female audience because of the serif font being used.
With the following fonts it was important to assist one to each of the eating disorders that embodies them. Namely Anorexia Nervosa, Bulimia Nervosa, and Binge Eating Disorder. These are the three most common eating disorders. Each font takes on the identity of its disorder by looking at the weight and form of the typeface.
Anorexia nervosa is characterized by persistent restriction on food intake, an intense fear of gaining weight or of becoming fat, and a distorted perception of body weight or shape. An individual with anorexia nervosa maintains a body weight that is below a minimally normal level for age, sex, and physical health. People with anorexia may lose weight by dieting, fasting, or exercising excessively; they have what is known as the restricting type of anorexia.
Binge-eating disorder is characterized by recurrent binge-eating episodes, during which a person feels a loss of control over his or her eating. An episode of binge-eating is defined as eating an amount of food that is definitely larger than most people would eat in a similar period of time under similar circumstances.
Bulimia nervosa is characterized by recurrent and frequent episodes of eating unusually large amounts of food (binge-eating) and feeling a lack of control over the eating. This is followed by some type of behavior that compensates for the binge, such as purging (vomiting, excessive use of laxatives or diuretics), fasting, and/or excessive exercise.
The ideal target audience and who this project is designed for are women and girls between the age of 14 and 24, because eating disorders are mostly found between women and young girls that start puberty, who are struggling to cope with their bodies changing.
Packaging consists of a fold out box that will be greeted with the above poster giving a introduction to what insight and statistics lies ahead. The three pill boxes and 3 food items will be placed in this box that contains no design. This symbolises the dark and unhealthy path which lies ahead before fully recovering. Stepping away from the stigmas of romantising eating disorders.
