李雷与韩梅梅（零食）品牌IP整合设计案

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今天赤犬给大家分享2019案例之一：李雷与韩梅梅（零食连锁品牌）品牌IP整合提升项目；在这个案例中大家可以带着以下几个思考点浏览本案

①在国内主要有哪些零食品牌在市场上的占有率较高？

②这些主要的零食品牌以什么样的形象与消费者沟通？

③李雷与韩梅梅（零食）如何在品牌形象上与竞品竞争并脱颖而出？

此案，赤犬制造所REDOG将领大家从品牌设计的角度&品牌IP整合创作的思路打造李雷与韩梅梅的全新品牌形象！

Today Redog will share with you one of the 2019 cases: Li Lei and Han Meimei (snack chain brand) brand IP integration promotion project; in this case, you can browse this case with the following points of thinking
① What are the main snack brands in China that have a higher market share?
②What kind of image do these major snack brands communicate with consumers?
③How do Li Lei and Han Meimei (snacks) compete with competing products in terms of brand image and stand out?
In this case, REDOG led everyone to create a new brand image of Li Lei and Han Meimei from the perspective of brand design & the idea of brand IP integration creation!