This marketing agency needed a new logo so they contacted us looking for some simple and easy to remember branding. They took their name from the blood factor which, during the creative process, made us integrate elements of laboratory instrumentation that are used when handling blood samples. 

The rectangle resembles a test tube and the typography is placed at the bottom as if it were blood contained in it thus giving a great foundation to the logo. The result is and exciting concept based in the knowledge we have of the market.