Cru Kafe –
Packaging Range
Packaging for Cru Kafe’s range of ethical organic coffee products. I used fluid colours to serve as the visual system to express the unique flavour profiles of their coffees, alongside elegant typography, texture, and natural lifestyle imagery to tell the full story of the brand. I focused on the brands sustainable messaging and used the packaging materials to add value and reinforce the quality of the product. Cru can be found on the shelves of premium retailers like Selfridges, Whole Foods and Waitrose.
Design, Art Direction & Retouching — Shonagh Crosbie
Photography — Izy Hozack & Rob Hildreth
Photography — Izy Hozack & Rob Hildreth
