OVERVIEW: Speedway Cooperative Preschool is a parent-owned and operated preschool in Speedway, IN. This brand identity re-design project (see comparison to previous logo at bottom) was undertaken with one objective; make it fun! As one of the main fundraisers for the organization is a t-shirt sale, the logo re-design had to be clean, simple and sophisticated enough that parents would wear it, but youthful and fun enough for the kids.