SWEET SOMETHING
The client
Something sweet is a new pastry offering by a small but determined, self titled hippie team.
Something sweet is a new pastry offering by a small but determined, self titled hippie team.
The Challenge
Our challenge was to create a fun logo with a pinch of colour that spoke about the pastry ensembles love for fruits and pastry with a focus on their specialty offering cupcakes.
Our challenge was to create a fun logo with a pinch of colour that spoke about the pastry ensembles love for fruits and pastry with a focus on their specialty offering cupcakes.
The solution
We first created a logo that focused on their most commonly used fruit ingredient plums but also tried to add in a more serious looking font to balance the playfulness of the fruit icon.
We first created a logo that focused on their most commonly used fruit ingredient plums but also tried to add in a more serious looking font to balance the playfulness of the fruit icon.
We connected the colours from the original colour of the plum with purples, greens and browns.
The client wanted the space to feel easy but professional enough for young people to work in the space over great coffee and amazingly scrumptious pastry.
We also created mini social media content to create awareness, drive engagement through allowing people to suggest their own fun fruit & pastry recipes with the overall winner getting a prize and their suggestion on the menu.
We had fun creating this, enjoy.
“Something sweet is a pastry shop for people with a taste for the sweeter things in life. Their unique composition of fruits and pastry make them a stand out hit for those who want variety and the best of both worlds.”
Video content: sourced video content from pexel.
Images: sourced images from Unsplash.
shanamedia.com
Thank you
