SINGAPORE'S NATIONAL WATER AGENCY (PUB)
"This Could Be You"
Creative Rationale:
An invitation to "make waves" through the Singapore's National Water Agency, Public Utilities Board (PUB) scholarship, is an open public scholarship for undergraduate with a focus on the environment and water sector.
Hence the visual of a page from a book (representing education) is transformed into a wave, to represent the idea of making waves.
Concept: Patrick Ng
Client: Singapore's National Water Agency, Public Utilities Board (PUB)
Agency: Saatchi LAB Singapore
Copywriter: Evonne Low
Art Director: Patrick Ng
Photographer: CorbisStock
Hence the visual of a page from a book (representing education) is transformed into a wave, to represent the idea of making waves.
Concept: Patrick Ng
Client: Singapore's National Water Agency, Public Utilities Board (PUB)
Agency: Saatchi LAB Singapore
Copywriter: Evonne Low
Art Director: Patrick Ng
Photographer: CorbisStock
Digital Imaging: Patrick Ng
Print.
Photographer: Corbis Images
