The concept was to showcase new branding for a store type of your choosing. Trying to branch out, I settled on creating the company, The Bay Skating Company, a skateboard retail store based in San Francisco, CA. Bringing together elements of both skating and the state, the logo represents the states animal riding a skateboard. The color choice was the red featured prominently on the states flag. This project highlights several branding elements, as well as some web and mobile design.