Mel is a Financial Consultant for one of biggest Insurance brand in Singapore. She wanted to launch a personalised brand that will make her stand out among the 20,000 financial consultants and agent in this already saturated business landscape. I created 2 distinct stylescapes for her review.
As usual, the stylescapes delivered consist of art direction, graphic and story-telling element to help Mel to better visualised her brand ideation coming to life.
1. Getting to the Heart of Finance
Inspired by Mel’s big sisterly nature and the ‘sisterhood’ spirit in which her counsel and services are delivered.
2. Empowering women CFOs of tomorrow
Inspired by how a woman is the CEO, CFO, COO of her life and her family’s, and the rising of the ‘girl boss’ movement
