Logomotion: Vivid Statement
Project summary
This design project entails conceptualising, storyboarding and creating an interesting animation to express the identity of the designed Homemakers campaign. It is crucial to consider timing, movement, pacing, rhythm, transitions and dramatic contrasts to communicate the animated concept.
Project deliverables
- 20 – 30 seconds Animation (1280x720 resolution or 1920x1080 resolution)
- Storyboard (online shared in the first week)
- Storyboard (online shared in the first week)
Rationale
Drawing inspiration from the expressive part of the Vivid Statement campaign, the video consists of multiple paint drops forming different pieces of furniture and decorations. This animation takes the fun and vibrant route to express the many different ways people can create their own unique living space.
Creative concept
The concept of the animation is similar to the concept of the campaign's visual application. The focus is particularly on the paint splashed being applied to the furniture pieces just like in the billboard.
Vibrant visuals
The textures are applied to certain parts of each furniture or decoration piece to suggest the concept.
Story board development
It starts with two ideas to animate the concept then it continues with refinements of the chosen idea (first one).
Final storyboard
These are screenshots of the final animation.
Final animation
