WHO RUN THE WORLD?
For this project we had to come up with the concept for a Tennis competition sponsored by Nike. We decided to focus our campaign on the empowerment of women on the sport's world.
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That said, we chose Beyoncé's famous song "Who run the world?" as the claim, followed by the statement "You already know the answer".
Serena Williams was elected as the star of the piece due to her being widely recognised around the world for her energy and perseverance, both values that Nike identifies with.
To broadcast the women's strength, we decided on purple as the main color of the composition, due to it being linked with the feminist movement.
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