The client’s goal was to create a brand and project identity that aligned with their mission to become a market leader and an vital, convenient everyday tool for the 2.5 million residents of Russian megalopolises. Since they were building a mobile product, it was crucial that we develop a flawless design & UI for the healthcare app, with a focus on product metrics, user scenarios, and building the most effective communications with users. We started with prototypes/UX/UI and cool architectural interface solutions, and we covered it with a beautiful visual wrap.

The art direction was fully managed by Evrone’s art director, including branding, design management, and product design. We helped Otri develop an identity that introduces a perfectly conceived set of images with a beautiful range of colors, without feeling cliché, cloying, or cheesy. These integrate seamlessly with the brand colors, the logo, and the icon on its own.