CHARGE
Live Your Nature!
TAILOR-MADE FOR YOUR SPORTS
We believe in a whole new approach to hydration with tailor made, functional formulas that respect our bodies and the environment.
• We love our life, our nature, our sports.
• We take responsibility for our planet seriously.
• We like to push limits, have fun and enjoy the moment. CHARGE - live your nature!
• TAILOR MADE FUNCTIONALITY: our products‘ formulas are tailor made for different kind of sports to meet athletes‘ specific needs.
• NATURALNESS & HIGH QUALITY: we use only the good stuff (e.g. natural dyes and tastes). No artificials, (e.g. preservatives, emulsifiers, etc.) but high-quality ingredients (e.g. plant extracts, prime carbohydrates).
• SUSTAINABILITY: our packaging sets new standards in terms of sustainability. We are plastic-free, our stick packaging is 100% garden compostable and cardboards are made of recycled materials and are 100% recyclable.
4 products in the range:
FOCUS
Zone in and make every second count with focused concentration and lightening quick reactions. Ideal for GAME SPORTS like FOOTBALL, TENNIS, BASKETBALL, VOLLEYBALL.
ENERGY
Find the energy to go “the extra - mile”. Ideal for ENDURANCE SPORTS such as RUNNING, BIKING, HIKING, SWIMMING.
POWER
Make every repetition count and get closer to a well-trained feel-good body. Ideal for STRENGTH TRAINING like WEIGHT TRAINING, FITNESS, GYMNASTICS, HIIT.
BALANCE
Maintain a perfect balance and support your gut health and immune system. Ideal for EQUILIBRIUM SPORTS like YOGA, TAI CHI, QI GONG, PILATES.
CREDIT
Design Agency: Lezin Design
Organisation/Project Type: Freelance, Published Self Promotional Design
Article Title: Creates New Brand and New Packaging Design
Brand / Project Name: CHARGE Sports Drinks
Strategic Deliverables: Brand Naming, Product Architecture, Product Naming
Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Creation, Graphic Design
Location: Austria
Market Country: Austria, Germany, Italy, France, Spain, Holland
Market Region: European Union and United States of America
Product Category: Sports Drinks
