Working on a campaign for Oui by Yoplait, Ayang Cempaka illustrates how to bring a piece of France into your home.
Artist Profile: https://www.illustrationx.com/AyangCempaka
The advertisement feature invites the reader to create their own French style with Yoplait's new layered desserts as well as giving tips and inspirations to recreate the ambience from French streets and homes. Appearing online, the ads use a clever invitation to engage the reader in a lifestyle scenario which ultimately reveals how you could re-use the yoghurt pot for some French styling, or craft other ideas and textures in the home for that European vibe.
