Beer Label Design. Our group chose a Roman Empire theme with an Alice Provensen 1950's illustration style in a monotone palette. Teamed up with Di Martin and Delany Monaghan we all pitched in to create the logo which is based off the 'Italian' 1950's typeface. The target market is Australian craft been drinkers, who research told us are males aged 20-30's. My two label designs tell the story of Romulus and Remus, and chariot racing.