Wow was this a fun project! My favorite one of all! For this project the prompt was to create an “identity” for a brand. We could choose any brand we wanted to and refresh them into a newer, more design-oriented look for their business. I chose Joe Beans, the famous Lynchburg coffee house which has its roots in seemingly every resident or visitor to this little town. Joe Beans was special, because their logo and branding is so awful that it’s almost good. I wanted to refresh them in a simple way while still having a popping color which drew attention to the eye, this is why I chose orange. I drastically reduced the complexity of the logo (bye bye bean) and made it much more pleasing to the eye. Also taking a survey in real life of ten peers to see which logo they liked best, this logo getting nine out of the ten votes (you can never please EVERYONE). I loved this project and I think it turned out quite well.