Operating a business is a multifaceted endeavor, and in the 21st century, having a strong online presence is essential for businesses and business owners alike. Entrepreneurs need to know the benefits and influence of a social media presence, and entrepreneurs should have a plan to embrace social media and make it a priority. 

Having a social media presence that boasts regular activity typically translates into more conversions with minimal effort. Every social media post has the potential to reach a new or returning customer, and growing your follower count naturally increases your audience, thereby boosting the amount of traffic you can receive and the potential for sales.

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