La Maison Boutique Motel in Prince Edward County is home to a magical setting near East Lake, situated among hydrangeas and wildflowers, embracing the essence of the County with airy views from each suite and whimsical decor - a getaway from the ordinary. All while centrally located and minutes to Sandbanks provincial park and beaches, wineries, artisan shops, and gastronomical delights.
Client's Vision
“Our vision is to provide an upscale, chic, functional and memorable place to stay that embodies the essence of the fresh, airy, feeling of the countryside and PEC’s unique properties in fresh boho inspired accommodation."
Target Market
The core strategy will market millennials, between the ages of 23 and 39 years old. They are savvy and they really care about the ‘look’ of accommodations. Millennials are willing to pay for things like a unique experience, an unbeatable view or a non-traditional space which is
exactly what the new boutique motel will offer.
