Brief
This was a fictional project for Yoobee colleges, which required
us to create a two day music festival for Vodafone. We needed
to produce merchandise, advertisement, and wayfinding for
the festival. I chose to create a Korean Hip Hop festival called
Dokkaebi, which focuses on promoting korean artists to a
western target audience.
us to create a two day music festival for Vodafone. We needed
to produce merchandise, advertisement, and wayfinding for
the festival. I chose to create a Korean Hip Hop festival called
Dokkaebi, which focuses on promoting korean artists to a
western target audience.
