Raw Grain Brewery (RBG) is a mock beer company made by designers, for designers. The cans feature messaging that is geared to appeal to designers, and plays with common design rules in a humorous manner to give the product a playful tone.
The brand name Raw Grain Brewery has a hidden acronym of RGB, eluding to the colour model commonly used by graphic designers in digital work. The grain icon not only represents the grain used in the product itself, but also contains the RGB diagram to further the appeal to designers.
Can Design #1
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