CONCEPT | LOGO | DESIGN | ANIMATION
SneakerCenter is a new 7 part miniseries on ESPN+, ESPN’s streaming service, that explores sneaker culture across sports and entertainment as told by the athletes, artists, enthusiasts, and brands who power the movement. ESPN’s production partner Hock Films and the legendary filmmaker and director Bobbito Garcia wanted an iconic show brand and energetic graphics package that resonated with the sneakerhead community. BLOCK & TACKLE crafted a visual identity and language with a custom logo, show open, and graphics toolkit to use for the series and across various marketing platforms.
“Laced Up” uses a set of criss-crossing laces to create mortises for imagery to live in, highlighting diverse sneaker touchstone moments.
Customizable title card templates and transitions featuring over 100 sneaker illustrations for show segments.
Series artwork featuring our sneaker illustrations plus episodic templates to update throughout the season for the ESPN+ platform show index.
Directed by Block & Tackle
Full Credits on our site: blockandtackle.tv
