Product: Roborock S6
This project is about using style frames to communicate the key features of a product while developing a visual language and approach that could be used for future applications in a campaign. The product I was assigned was the Roborock S6. After style frames are complete, one must create a 30 second boardomatic of it with audio included.
Concept behind the boardomatic is the product is set in this zero gravity/futuristic environment. The Roborock S6 will be shown in this “chaotic,” messy red room filled with shapes floating. Once turned on, the audience will see the vacuum suctioning away the chaos bringing us to this spotless room. When it gets the job done it’ll rest on the ground revealing the tagline, followed by the logo.
First part of the process was to create two different versions of what the style frames would be. Version 02 (Monochromatic/3D design) was the one that got chosen!
Here are three sets of frames showing the revisions they have went through.
Here are a few of the final frames that can be found in the boardomatic.
