CONCEPT | DESIGN | ANIMATION
FX + X + SIMPSONS + MARATHON + HOLIDAYS + DISNEY + PLUS
D’oh! How to convey all that in a matter of ten seconds? We created three distinct concepts for this campaign. In a clever misdirect, we “wrapped” Simpsons characters in packages that look like classic Disney characters. In a riff on our BALLS IDs from the last marathon, we turned all the characters into PLUS signs. And we granted some lucky characters one “Wish upon a Star.”
We’ve all experienced the disappointment of judging a gift by it’s wrapping.
We’ve seen the Simpsons as Balls, now it’s time to evolve.
Anything your heart desires will come to you… in plus size.
Directed by Block & Tackle
Full Credits on our site: blockandtackle.tv
