LEGO asked for a campaign to connect with the teen audience. So we noticed that young people loves nature and are very aware with the climate change situation.

For that reason we created a campaign where we challenge people to build with their old LEGO bricks, pots for their plants. The concept is to reuse material they already own and to make a new home for the plants.

We made some posters. An the copy goes: "Es más que una planta merece más que una maceta" in Spanish, that means "It is more than a plant, she deserves more than a pot"

We chose bold colors that goes with the identity of the brand.