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Universal Kids: Back to School

STUNT LOGO | DESIGN | ANIMATION

Spring was met with quarantines and shut downs, but the fall has kids ready to make a comeback for the 2020-2021 school year. This year more than ever Universal Kids wanted to celebrate kids’ return to school, so they came to
Block & Tackle with a comic book inspired concept and script for a legendary tale of epic proportions.
Block & Tackle developed a graphic identity for the campaign, filled with a cast of kid-heroes, school-day antics, and a visual language full of panel layouts and comic pows. The identity provided a framework for the B&T team to design and animate a :60 brand spot, a series of :10s IDs, and a robust broadcast toolkit
for a full suite of on-air graphics.
SCHOOL LOOKS DIFFERENT, BUT WE CAN STILL HAVE FUN
THESE 10 SECOND ID’S GET KIDS PUMPED UP FOR LEARNING, NO MATTER HOW THEY’RE DOING IT.
Suit Up
Recess
Bus Stop
Directed by Block & Tackle
Full Credits on our site: blockandtackle.tv
Universal Kids: Back to School
Published:

Universal Kids: Back to School

Published: