CONCEPT | STUNT LOGO | DESIGN | ANIMATION
Rise and shine, Campers! It’s time to have the best summer ever!
We partnered with the Universal Kids creative marketing team to transform their network into a summer camp experience full of fun and adventure. With hand-made stickers, simple line illustrations, and real-life props, we developed energetic vignettes inspired by camp and used them to create a series of brand spots, themed IDs, and a custom toolkit. By incorporating simple live-action elements and augmenting them with digital animation techniques, the on-air look has a crafty vibe, as if the campers helped make the spots.
Welcome to Camp Play S’More!
Where field days, water sports, crafts, campfires, and fireworks pack the long days and warm nights.
So, grab your bathing suit, fishing pole, sleeping bag, and let’s have some fun. Don’t forget the marshmallows!
A series of :10 IDs highlighting all the exciting Camp Play S’More activities to enjoy with your favorite characters from Universal Kids’ shows, from getting ready for camp, thrilling paper airplane races epic, and tug-of-war battles to parades, craft tent creations, and fireworks.
Getting Ready!
Tug of War
4th of July
Craft Tent
Paper Airplanes
Memorial Day
The hand-made designs were carried over to create a flexible toolkit for bumpers, menu pages, title cards, and more!
Directed by Block & Tackle
Full Credits on our site: blockandtackle.tv
