DESIGN | BRANDING | ANIMATION
SYFY WIRE takes fandom seriously… but themselves, not so much. As the premier platform for all things scifi, horror, and fantasy, WIRE had outgrown its identity as an offshoot of SYFY Network. We were tasked with reinterpreting the SYFY Master Brand into a distinctive visual identity for SYFY WIRE.
Using the mantra “We’re obsessed too,” as a driving force, and drawing on various aspects of sci-fi/horror/fantasy culture, our team infused the designs with classic comic aesthetics – and a fan-made feel.
WHILE THE BRAND HAS A DISTINCT VISUAL VOICE,
THE IDENTITY IS REALLY AN ETHOS -
A WAY OF THINKING ABOUT AND EXPRESSING THE PASSIONS OF GENRE FANDOM.
WE PROVIDED TOOLS FOR CREATING GRAPHIC CONTENT, BUT ONLY LOOSE GUIDELINES FOR HOW TO USE THEM.
DESIGNERS APPROACHING THE BRAND HAVE THE FREEDOM TO EXPRESS THEMSELVES IN WHATEVER WAY THEY WANT.
WE WERE REALLY INSPIRED BY THE NOT-TOO-PERFECT, HOMEMADE FEEL OF FAN-ART AND COSPLAY COSTUMES.
WE TRIED TO CAPTURE THAT ENERGY, EXCITEMENT, AND LOVE IN OUR DESIGNS.
Directed by Block & Tackle
Full Credits on our site: blockandtackle.tv
