After completing the master brand for Postman Jack, I wanted to contribute further to the project and design branding for one of the Sydney suburbs they were planning to use. 

I opted for Redfern, a suburb with a colourful history and at the time my home of four and a half years.

I couldn’t ignore the Aboriginal history of the suburb, so the colours were decided from the start; Red, Black and Yellow. After trying several ideas and approaches, I found that two of my favourite styles worked for me in this project - isometric and halftone.

Using the letter R, I created an isometric version which would allow me to apply the three colour palette to the visible planes of the letter.

Using halftone to apply the colour brings energy and the pattern I used was more organic than geometric circles, which contrasts nicely with the clean lines of the R shape.