FX NETWORKS
THE NEW YORK TIMES PRESENTS
CONCEPT | DESIGN | ANIMATION
BLOCK & TACKLE partnered with FX to help promote The New York Times Presents, a series of documentaries representing the unparalleled journalism and insight of The Times.
Working closely with the network and building off the established visual identity of The Times, we created launch promos that feature the incredible photojournalism of the series in an unforgettable way. We developed a motion language for the on-air campaign that sets up an emotional rhythm for each story, and built toolkits that allow for the streamlined execution of new episodic IDs.
Directed by Block & Tackle
Full Credits on our site: blockandtackle.tv
