I redesigned The Gluten Free Bars oatmeal packaging featuring oatmeal loving bears and exciting patterns.
The Gluten Free Bar is a company that strives to make good-for-you gluten-free food in good-for-you ways such as making items in small batches in their dedicated gluten-free facility. Products from The GFB are certified gluten-free, vegan, non-GMO, soy-free, pareve, kosher, and a certified B Corp.
With this packaging, there were six variations. I was interested in broadening the demographic to families and children, creating a more bright and friendly packaging that makes you want to grab it upon first glance while keeping that same natural feel that attracts all the adventurers of the world.