YEAR OF THE Ox RED PACKETS 168*88 牛年红包
Red packet is a monetary gift which is given during Chinese lunar new year to convey best wishes among people. 168 and 88 are both auspicious numbers in Chinese traditional culture, which means successfully and being rich respectively. Therefore, we tried to transform these numbers into the design language for the red packet, which is also the carrier of lucky. The most interesting thing is , the size of the red packet also obeys the logic of 168mm x 88mm. All in all, we'd like to call it precise and tacky, but without losing fun.
168 图个吉利 88 恭喜发财，我们尝试用中国人们熟悉的吉祥数字来制定了红包的设计，当然在尺寸上也尊循了这个逻辑168mm x 88mm，我们愿意称他为严谨的俗气，但又不失
Client: 犬尾草Lab
Category: Packaging Design
Location: Shenzhen, China
Photography: Junhao Xiao
Category: Packaging Design
Location: Shenzhen, China
Photography: Junhao Xiao
