Xister Reply works on a brand-new social strategy for Piaggio International
social channels, focusing on an ironic and irreverent TOV
and an unconventional and surprising approach.
The editorial plan is largely built on Real Time Marketing and international days,
in order to exploit different languages and worlds to tell the product
in an offbeat, surprising and fun way.
Because Piaggio is always one smile ahead.
Agency / Xister Reply
Client / Piaggio International
Creative Director / Sarah Grimaldi
Copywriter / Enrico Costantino
Art Director / Fabrizio Di Baldo
3D Designer / Dario Romei
Account Supervisor / Marco Evola
Account Executive / Melania Coppola
