Brand Philosophy - ELEGANT brand aims to "make up life with floral art and bring a different change to life."
品牌理念 - ELEGANT品牌旨意為「花藝妝點生活、為生命帶來不一樣的改變。」
Design strategy - The visual styling takes the flower stamen as the starting point which is the center of life. And organized into multiples of three, the number three represents life and awareness. The English typography design adopts serif fonts to form an elegant visual experience. The colors are pure white and earth colors as the main colors, echoing the breath of natural life. The overall visual presentation of "ELEGANT's use of floral art to bring changes to life" brand atmosphere.
設計策略 -視覺造型以花蕊為出發點，為生命的中心。並組織成三的倍數，數字三代表生命、覺知。英文的標準字設計上採取有襯線字體構成了優雅妝點視覺感受，色彩選擇純淨白色、大地色為主色，呼應自然的生命氣息。整體視覺呈現ELEGANT「運用花藝，為生命帶來改變」的品牌氣息。
Visual extension - business cards, store cards, bags, envelopes, letter paper, postcards, hang tags.
視覺延展 - 名片、店卡、袋子、信封、信紙、明細片、吊牌
