The campaign on air in December, coinciding with the launch of e-commerce
in the app, is a container capable of telling every facet of the AW LAB universe through a mechanic of simple and immediate digital engagement,
which leads each time to discover the new purchasing channel.
Category: Digital Activation
Agency: Naive
Creative Director: Patrizio Marini
Art Director: Agnese Pagliarini
Copywriter: Martha Horst
Graphic Designer: Daniele Massaro
Account Director: Antonio Cannatello
