NIKE (M)
NIKE'S FIRST DEDICATED MATERNITY COLLECTION
A four piece essential collection in which every detail is designed to adapt to a woman's changing body before, during and after pregnancy.
Lead Apparel Designer // Concept Innovator // Consumer Insights Researcher 


INSPIRATION
CONSUMER INSIGHTS // DATA
Through design thinking insight interviews, data research and extensive wear-testing we created the foundational knowledge base of her personal wants, physical changes, and specific data points.
DESIGN WORK
Designed into the ‘grow with me’ concept' -  offering style, comfort and support
 before, during, and after pregnancy 
Over 70 materials were compared based on defined criteria before finalizing to a narrowed palette of 9 materials used across the 4 styles. 
Tight, tank, and cover-up meet tier 1 requirements for the Nike's Move To Zero hang tag claim  (>80% recycled and/or organic content)
For this collections the team the study of more than 150,000 body scans, worked closely with 30 elite and amateur athletes, and harnessed all of Nike’s scientific and engineering innovation and expertise to create clothes with enough stretch and recovery, comfort, and style to satisfy the most discerning mother-to-be. 
*Courtesy @ Vogue// Emma Sells
THE COLLECTION DETAILS
BRA
Designed with discrete layers to make timeouts for feeding or pumping a bit easier, with a special moisture-managing fabric for nursing. An adjustable slider on the band helps give you room to personalize your fit.
These super-soft, super-stretchy tights are made with a zonal fabric that grows with you, from bump to baby and beyond. Roll the waistband over your bump for a supported feel or fold it down for a relaxed fit.
THE TANK
Designed to fit like a second skin. Made extra-long, in a four-way stretch material, this tank will fit you comfortably from your first trimester to your fourth, covering your full bump—no matter the size.  For those private nursing moments, a scoop neckline gives you easy access.
PULLOVER
This reversible top is made of a soft material that'll keep you comfy the whole way through your motherhood journey. Wear it with the split hem forwards for discreet nursing moments with your star player. When it's time to move, reverse it for extra coverage.
*images, copy, and videos courtesy of Nike in collaboration with Photographer – Cass Bird, Nike athletes / Talent – Michelle Wie, Perri Edwards, Ona Carbonell, Marz Lovejoy, Jeneil Williams, Rachel Tran, pregnancy choreography trainer – Jane Wake,
Nike (M)
Published:

Nike (M)

Published: