Guangzhou City Branding 
Guangzhou is one of the three largest cities in China
and is also the fastest growing city after World War II.
Guangzhou has a history and culture of nearly a thousand
years, especially Guangzhou’s food. It is one of the eight
major cuisines in China, and the most famous of them is
Guangzhou’s dim sum. Guangzhou’s cuisine is basically made
of wheat, so Guangzhou is also known as the City of Wheat.
The reason why Guangzhou people love wheat is because of
a story. This story tells that a famine occurred in Guangzhou
thousands of years ago, and five goats carried wheat from
the sky and finally saved Guangzhou. Therefore, Guangzhou
is also called the city of goats in China.
Because Guangzhou is famous for its five goats, the main
body of the logo is a goat. The wheat on the goat’s horns
is because most of the cuisine in Guangzhou is made of
wheat. Finally, the buildings on the goats also represent
Guangzhou’s thousand-year history.
Guangzhou
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Guangzhou

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