Digital Sampling: TV Buying Guide

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Member Company: INDG
Member Website: www.indg.com
Client: Philips

PROJECT DESCRIPTION

INDG created a highly immersive product experience based on 3D visualizations for Philips TV that was also consistent across all traditional and digital touch points.

The user experience was based on thorough research of the customer decision journey and complemented existing channels with online and mobile applications. The online version offers visitors a range of living rooms that help them to imagine what a product looks like at home. The mobile version uses augmented reality to project the preferred TV in their own living room.

RESULTS

The online TV Buying Guide was deployed across 22 countries in only 6 weeks, staying in time (and on budget) for a launch a the IFA event. Soon after launch, the application received a REDDOT design award. The click-to-buy ratio of the TV buying guide increased nearly three-fold to 13%. The mobile app achieves similar click-buy ratios and is downloaded over 60.000 times.

This Showcase was orignally featured on The SoDA Report (Vol.2 2013). Click here to download the full report or visit SoDA's website. http://sodaspeaks.com