A branding project of a tech company that is inspired by the 1968 Cybernetic Serendipity exhibition.
I created 3 different routes that the company could take in terms of an advertising campaign. The below mock-ups are of the "A Part of the Machine" concept.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6490a6111217033.5ffdd834b27e5.jpg)
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"Remember the pioneers" is a concept that honours the participants of the exhibition.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a8e5f2111217033.5ffdd8359ebd3.jpg)
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The last concept was more to mess around with the branding colours. A more playful take on the concepts. This one titled "Create a movement" which I thought was fitting considering that the exhibition was a main turning point in creating the catapult for digital art and putting the idea on the map.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39f453111217033.5ffdd8365a72e.jpg)
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Along with the posters, I also created some accessories and other mock-ups for the company, Cyberex.
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