MantraBand x Monique Coleman | Card & Sticker Design

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Card & Sticker Design for MantraBand's Mantra of the Month Subscription Box x Monique Coleman

Client: MantraBand
Role: Art Direction, Lettering, Illustration

I got to work with MantraBand for 6 months for their Mantra of the Month Subscription Boxes’ stickers and card design inserts! MantraBand is a California-based jewellery brand, where they create elegant bracelets with uplifting messages for daily affirmation and optimism. They run a monthly subscription box which includes a bracelet, inspirational card and 2 stickers. I love how their messaging and products are mental health and empowerment-centric - this aligns with my personal values perfectly, so I was excited to get started on this project.

JANUARY 2021’S MANTRA OF THE MONTH: STAY MOTIVATED

To kickstart 2021, MantraBand collaborated with American Actress, Emmy Nominated Host & Philanthropist, Monique Coleman, on the theme of motivation.

In Monique’s words:

“Getting motivated is easy.
Staying motivated is hard.
Wear this bracelet as a reminder that
you get out of life what you’re willing to put in.
So, put in the work! Conquer your fears.
Push past distractions. Keep going & follow through.
Inspiration will get you started,
but motivation will get you to finish!

Happy New Year!!!!

My hope is that regardless of what 2021 brings, you never forget that you are stronger than any storm - powerful, capable, & enough. I believe that we’re all born with a purpose. It’s our daily work to weed out distractions, overcome our limiting beliefs, and show up to our dreams like the divine appointments that they are. ”

— Stay Mo’tivated, Monique Coleman

Sticker Design 1

The Client provided Monique’s message for the new year as reference, which I’ve used as inspiration to guide my illustration process across all designs.

“It’s our daily work to weed out distractions, overcome our limiting beliefs, and show up to our dreams like the divine appointments that they are.” – Monique

Just like how flowers grow from seeds, starting small and ultimately, blooming beautifully over time despite the storms – us too, can experience this beautiful process of becoming, no matter how tough it gets. In this light, I drew a floral arrangement in entanglement - akin to life struggles and obstacles along the way, yet finally soaring and rising into full blooms, triumphant and beautiful - similar to how growth occurs through persistence.

Final Design:

Sticker Design 2

“Powerful, capable, & enough. I believe that we’re all born with a purpose” – Monique

Here, I’ve illustrated a triumphant fist pump, as a symbol of harnessing your inner power and sense of purpose to trudge through life’s difficulties and challenges.

For this sticker design, I provided 2 colour options: 1 warm and vibrant, 1 cool-toned.

The Client preferred the warm-toned option. Thereafter, we went through more colour revisions in search of a skin-colour neutral option and ultimately figured that "no colour" fits more appropriately so I changed it to a mid-tone grey.

Final Design:

Card Design

“Keep Going & Follow through” – Monique

For the card design, I illustrated a hiker making the arduous journey down a long-winding path heading towards higher skies and mountains as the sun sets. To emphasize that it’s a journey, one step at a time.

Circular Layout Option: