COACHELLA LOGO
I have done some research on the Coachella Arts and Music Festival by checking out their social media accounts as well as some of their merchandise that they sell to learn about their target audience and what they are all about. Their target audience consist of mostly celebrities and social media influencer that enjoy art and music festivals. Knowing this information has helped me figure out the right vibe to go with when designing a new logo for the Coachella brand. The font I chose is Classic Comic and the color palette is made up of yellow, orange, and sandy tones. I have created different mockups that showcase my new logo design for the Coachella Arts and Music Festival.
