Background: This promotional item serves two purposes: one is to present donors with a small, yet useful (particularly in flaming-hot Texas) gift to thank them for their support. The other is to help build awareness of the Texas A&M Foundation. This sunscreen was produced in four versions—one with general Foundation branding; one for our Legacy Society donors; one for members of our Heritage Society who have made planned gifts; and a general one for the Office of Planned Giving. For the latter, we put a small twist in the design and had the following imprinted on the panel that faces the driver when he/she is sitting behind the steering wheel. “WARNING: If you are reading this while driving, we hope you have a planned gift.”