IHOP was looking to expand their presence by creating a new store concept, IHOP Cafe, that was to be a diner/coffee shop hybrid. They leveraged MediaTile Digital Signage for their menu and advertising displays. Neither DineEquity nor their outside agency had the required skill set for creation of their new digital advertisements, so they enlisted my help. I worked directly with DineEquity to ensure my motion graphic designs conformed to their brand guidelines, while pushing the envelope and creating eye catching motion and a distinct style.

My Role: